“Monsters Inside Me” Review Essay

I watched â€Å"Monsters Inside Me† season 4 episode 5 called My Husband is Hallucinating. This TV show was founded in 1982 and still aspires to the original mission statement established by founder John Hendricks. â€Å"To satisfy curiosity and make a difference in people’s lives by providing the highest quality content, services and products that entertain, engage and enlighten.† The episode tells 3 stories about uncommon diseases that humans faced and the hardships doctors had in identifying the cause of those illnesses. The first story was about a young boy Tyler from Colorado, who got meningococcal meningitis. The symptoms were flu-like at first: high-temperature, weakness in the body, dehydration, etc. But then he got a shortness of breath, very low blood pressure, rush and eventually blisters on his limbs. Only after running multiple tests for five days that a boy spent on life control doctors finally got the answer. Meningococcal meningitis is an inflamma tion of the brain and infection of the bloodstream caused by bacteria that traveled through boy’s vessels releasing toxins that clotted his bloodstream causing his vessels to burst into the tissue, and because of the lack of oxygen his arms and legs began to rote. This disease strikes 15,000 children and teenagers in the US annually, the vaccine exists but are not always compulsory because some people with weakened immune system are more prone to get the infection . The new prescribed antibiotics helped Tyler to survive, but doctors had to amputate his dead front feet and fingers on the right hand. The second story was about a guy Sully from Alaska who started filling great muscle pain, sensitivity to the light and the noise, and even hallucinating. Then doctors discovered high eosinophils levels in his bloodwork(specialised white blood cells that became active when there are allergens or certain infection in the body) caused by trichinosis parasites in his body because he ate raw bear meat that was contaminated with those parasites. Doctors cured Sully with a powerful drug called mebendazole, but he will have dead parasites as cists till the end of his life in his muscles. Crystal Brown from Houston, TX had a curved deviated septum that required her to have a nasal surgery to ease her breathing. After the surgery she still had the problem and greenish-black discharge in addition to trouble breathing for the longest time. First doctors recommend ed decongestants and antibiotics, but neither could help  her. Then doctors found out that a piece of packing was left in her nasal cavity for a year and development of allergic fungal sinusitis that has no cure but the surgery once every couple of years. I got thrown by the first story that’s why I decided to devote a little more description of it. It’s truly scary to know that human bodies can be so fragile. I’m really glad I watched the show, not that I’m glad to know that the monsters can exist in our bodies, but this knowledge can help me to protect myself better. I noticed that all the characters in the show didn’t seek for medical assistance until the conditions became almost impossible to live with. They all tried to cure themselves with home remedies and painkillers. The show was very well put together; complete with a short history or summary of how a person has come in contact with their nemesis, whether there were parasites or bacteria that caused the problem. The narrator for the show was well informed and there was a medical explanation for what was happening in the body once a person has become a host for whatever monster has invaded them. The medical graphics are informative and detai led in a way that an average person can understand what is happening in an infected body. Although it was hard to watch it was worth it because the show can help us to avoid the invasion of a monster that can kill us. It is good to stay informed and parasite free. I think most people should pay more attention to their bodies and go to see the doctor when something unusual is happening in their system.

Assignment: The New World Order

Abstract There is a global economic phenomenon currently occurring in which the major banking families have gained a monopoly over the world's economies. This phenomenon has raised suspicions which has led to the conspiracy theory of ‘The New World Order'. This conspiracy theory focuses on the questionable climb to power that the major banking families have achieved over centuries and the esoteric strategies that each generation has worked in line with to ultimately gain world domination through creating a global mono-nation.Contents Page Official strory The theory chosen and why The elites rise to power How they have stayed in that position and possible threats How they plan to carry out the rest of the plan The significance of the new world order to new zealanders Bibliography Extra information Official story There is a global economic phenomenon currently reoccurring in which the major banking and/or Corporate Empire families have gained a monopoly over the world's economies .These major banking families, also known as the global elite, consist of the Morgan's, Rockefellers, Carnegies, Warburg's of Hamburg, Kuhn Loeb's of New York, the Goldman Sachs, the Lazard's of Paris, and the Rothschilds of Paris and London (said to be the most influential). These families own almost all, if not all, the central banks around the world. They also control the large oil and energy empires. When a country's economy falls, or goes into a recession, these Banks and Empires are the ones who still earn immense profits and make the effort to buy the competition out.They are known to fund candidates for presidential and priministerial elections, and also participate in exclusive meetings involving the highest of society. This amount of power that the global elite have gained has raised suspicions, and with the extensive evidence collected it supports the conclusions that have been drawn. The conspiracy theory â€Å"A New World Order† has emerged explaining why this ph enomenon is occurring.This theory involves the global elite participating in an esoteric plan to take control of the world's monetary system, and energy sources, and reduce the world population by 80%. This means they will effectively gain complete domination over the world through creating a mono-nation. There are different versions to this one conspiracy theory where aspects like religion are emphasized and the plan is to rid the world of religion. There is aslo a common conspiracy theory where globalization is used to gain world domination, instead of the creation of a mono-nation.The creation of a mono-nation seems to correspond with the evidence collected, a lot more logically than globalization, and I have found that even though religion is slowly becoming a thing of the past, it is still strong in many cases and will not get pushed to the side too soon. So I have concluded that the conspiracy theory that most closely corresponds with the evidence found is that the global elit e are planning to take over the world's monetary system, and energy sources following an esoteric strategy that will lead to world domination through the creation of a mono-nation.The position of the global elite is explained using the pyramid structure add pic We ordinary humans, the tax payers, are at the bottom of this triangle being exploited, along with the environment around us. We carry out our daily lives putting up with what is occurring around us. We every day, common joes follow the laws that are put in place by the government which is funded by our taxes. This places the government above us. If the government needs money it turns to the central banks.Because of the shear size and power of some corporations, some being larger then some national economies and also due to the fact that corporations fund the political campaigns and influence the decided successor through lobbying, the government can only sit above human/normal people with corporatocracy sitting just above. T hese powerful corporations include Bechtel, Exxon Mobil owned by the Rockefellers, GE (General Electric), Monsanto owned by Pfizer, News Corporation owned by Rupert Murdoch, Pfizer owned by share holders which include Citigroup (the Rothschild's) and Deusche Bank (the Warburg's).Above corporatocracy is the Big Banks including Citibank's (Rothchilds), Chase (Morgan's), Bank of America, Goldman Sachs, Wells Fargo and HSBC ( Hongkong and Shanghai Banking Corporation). These banks fund the corporations by offering loans at special rates. This allows the coporations to complete their goals. Further above the Big Banks are the National Central Banks, such as the Federal Reserve which is controlled by a mix of the elite, and the Bank of England which is known to be controlled by the Rothschilds. Almost all countries have a Central Bank (funded by the Rothschilds) which commercial banks are members of.These Central Banks control the amount of money is in circulation and also set interest ra tes. They are above the four lower levels because they loan money out to governments at interest. These National Central Banks rely on the International Central Banks, the IMF (International Monetary Fund) and the World Bank to make more money while exploiting the countries they lend to. The Bank for International Settlements (BIS) is right at the top of the pyramid because it holds a significant amount of control over the global financial system by setting the amount of money banks around the world need to have.BIS is controlled by the elite and holds around 10% of the monetary reserves from at least 80 of the world's central banks. BIS serves as the lender for the last resort to stop a global financial collapse . The start of the elite monopoly game is known to have begun at Mayer Amschel Bauer of house of Rothschild. How the elite came to power†¦.. The evidence collected centralized around the Rothschilds, Morgans and Rockefellers. A little focused on some of the others but didn't cover the history of all the families so the conspiracy theory is concentrated around the Morgans, Rockerfellers, and the Rothschilds. Give me control of a nation's money and I care not who makes it's laws. † – Mayer Amschel Bauer Rothschild Mayer Amschel Bauer (son of Moses Amschel Bauer, who was a money lender and the proprietor of a counting house) was born 1743 in Frankfurt, Germany. After the death of his father, his name becomes Mayer Amschel Rothschild. He created the Illuminati in 1776 with Adam Weishaupt, for the soul purpose to divide all non-Jews through all aspects including political, economical, and social. Incidents were to be provided to complete these plans.This first incident would be the French Revolution. The first attempt at this halted to a stop when the instructions to start the revolutions fell into Bavarian authorities' hands. To complete their first goal the Illuminati went to Britain, who ignored the Bavarian government's warning about the illuminati and their plan. so in 1789-1793 the French Revolution took place. The revolution allowed the bankers to make more money as the Roman Church had less control over taxes. With the success in Europe the Rothschilds went to America to move forward.With the help of their agent in George Washington’s cabinet (Alexander Hamilton) they created America's first central bank in 1791. The First Bank of the United States was established with a 20 year charter. The charter then runs out in 1811 and when congress votes against its renewal the Rothschilds become angry and start to work towards another US central bank. The French bank de Rothschild Freres is set up in 1812. During 1815, the Rothschilds gain control of the British economy when a new Bank of England was set up and controlled by the Rothschilds after Napoleon was defeated.By the end of the 1800s it was estimated that the Rothschilds owned half of the world's wealth. This period of time is known as the â€Å"Age o f the Rothschilds†. In 1814 the Rothchilds and the Warburgs were tied together, and that same year the first attempt at a one world government failed when the Tsar Alexander 1 of Russia refused to have a Rothschild owned central bank during the Congress of Vienna. Nathan Mayer Rothschild was enraged and swore he would kill the Tsar Alexander I's entire family and descendants. The Rothschilds gain control of Americas money again through one of their central banks in 1816.This control spiralled downhill when President Andrew Jackson started to remove money from the Rothschild's second Bank of the United States placing the deposits into banks directed by Democrats. The panicked Rothschilds constrict the money supply through BUS President, Nicholas Biddle (agent for the Paris-based Jacob Rothschild), and America is thrown into a depression. Enlightened President Jackson states, â€Å"You are a den of thieves and vipers, and I intend to rout you out, and by the Eternal God, I will rout you out. † There were two failed attempts to assassinate President Jackson.One assassin later bragged that the powerful people promised him that if he got caught he would be protected. That assassin was trialled and found not guilty by way of insanity. Before President Jackson died in 1845 he noted his greatest achievement, â€Å"I killed the bank†. Under Jackson's rule the US debt went to $0. 00 for the first, and last time. Even though the Rothschilds were unable to directly influence the USA, they were able to influence the USA through the House of Morgan, from 1838, who presided over the American finances from Wall Street and Broad.They were also able to use the Rockefellers who, in 1863, started to from the business Standard Oil. In 1873 Albert Pike, an American General, who was enticed into the illuminati, completes the blue prints for the world wars and revolutions. The differences between the British and the Germans was to be the spark to start the First W orld War, during which the promise made to the eliminate the Tsars was to be carried out. The Tsar was to be replaced with Communism. World War Two was to ferment controversy between Facism and political Zionism, bring hatred against Germany, and increase the power of Communism.The Third World War was to stir up hatred of the Muslims to get the Islamic world and the Zionists to fight against one another, all while remaining nations become exhausted after being forced to fight against one another. The Rothschilds' luck continued to go bad with US Presidents when Abraham Lincoln, seeing what the banks were doing, started to print his own money. This did not allign with the Rothschild's plan and Lincoln was assassinated. In the 1893 recession, the House of Morgan saved the US Government using Rothschild gold.Author Gabriel Kolko stated, â€Å"Morgan’s activities in 1895-1896 in selling US gold bonds in Europe were based on an alliance with the House of Rothschild. † In 18 97 the Zionist movement is founded by the Rothschilds who elect Theodos Herzl as the President of the Zionist movement. in 1909 Jacob Schiff founds the National Advancement for the Association of the Coloured People (NAACP). This society was crreated to promote a greater split between whites and blacks. In 1913 the Rothschild get their final Central Bank for America called the Federal Reserve.During World War One, the Morgans fund half of the US war effort. The Rothschilds fund both sides of the war effort. While the Germans were winning the war, their government offers Britain an armictice but the Rothschilds, being one step ahead, sent one of their people to tell the British that they will enter on Britain's side if Britain agrees to give Palestine to the Rothchilds. The Balfour Declaration is sent. America enters the war. The Allies win and all the while the promise made to the Tsar is kept and the Tsars are destroyed.During thhis time the Bolsheviks gain conttrol over Russia. Th e Council of Foreign Relations is founded by Bernard Baruch and Colonel Edward Mandell House, under the orders of Jacob Schiff. The CFR's first job was to gain control of the press. John D. Rockefeller was given the task and set up national news agencies such as Life and Time. Bank of International Settlements, the BIS, the first Rothschild world bank, is established in 1930. Rothchilds fund German war efforts and that of the Allies during World War Two. The IMF and the World Bank are established in 1944.In the spring of 1948, US President Truman recognised Israel as a sovreign state after being bribed by the Rothschilds duing his campaign. In 1963, President John F. Kennedy is assasinated after trying to give the US government control over it's currency without it passing through the Federal Reserve. By 1985 the Rothschilds are known to control all three leading US television news networks , NBC, CBS, and ABC. In 2001, the September 9/11 attacks, (another conspiracy theory linked t o the Rothschilds), are said to have been caused so populations will give up their liberty for a sense of security.Afganistan is one of the 7 countries at that time not to have a Rothschild owned Central Bank. The US attack Afganistan. When America invaded Iraq, Iraq was only one out of 6 countries that didn't have a Rothschild owned Central Bank, and also had an extensive water supply that Israel needed. In 2006 the French Rothchilds are the first foriegn banking family that gained China's approval to enter their financial market. Just last year there were reports that there were only 3 countries without Rothschild owned Central Banks: North Korea, Cuba and Iran. The real truth of the matter is, as you and I know, that a financial element in the large centers has owned the government of the U. S. since the days of Andrew Jackson. † – U. S. President Franklin D. Roosevelt in a letter written Nov. 21, 1933 to Colonel E. Mandell House These families have worked their way up the social and financial ladder using murder, intimidation and bribery. Using these same methods they have gained control over the world's monetary system. They have power over the non-renewable, natural energy sources, such as oil and gas.There is also evidence to suggest they are sabotaging developmental, renewable energy sources and they are still trying to suppress free energy. â€Å"This information coming out would completely change geo-political power more than anything in human history. † – Steven Greer, Disclosure and Orion Projects The conspiracy theory focuses mainly on the Rothschilds, but as most of these families are joined together through marrige, and deals, they are consequently all a part of these vile acts. The murder of 3 of the most well known US Presidents were at the hands of these global elite, Jackson, Lincoln, and JF Kennedy.They are skilled in bribery and manipulation, for example US President Truman was extremely influenced by these famil ies at the time they set up the Federal Reserve, showing that no person, no matter what their position, or country wants to go up against such powerful families. These aspects have allowed them to dominate our world's monetary system and the unrewable souces of energy such as oil (Rockefellers Standard Oil), nuclear and most electricity companies. Free energy relates to an energy that is clean, will always be able to be used and, most of all will be free to everyone. The implications are in plain sight.If everyone had free energy there would be no need for oil, or any of those other companies that have been exploiting us and our environment. There are many examples of these free energy machines that have been tested successfully but never see the light, as the scientists are suppressed. One of these examples is Haskell Karl, a free energy inventor who claimed that he had made a machine that worked and producded energy with only the use of air, called the AATE. In the early 1960s he took it to Wyle Testing Laboratory to be trialled. They could not understand how it worked and so asked if he could leave it with them over night.Haskell refused and took his machine home. He and his associate were to meet with President JF Kennedy to demonstrate the machine but before the meeting, Haskell's associates and the machine went missing. There was also a supposed deal with China which failed to go ahead when the main individual died of a mysterious heart attack. Scard Haskell went into hiding. Another well known scientist and inventor was Nikola Tesla who, financially supported by J. P Morgan, created the Wardwnclyffe Laboratory and its transmitting tower between 1901and 1905.The transmitter was, along with being the first radio transmitter, capable of transmitting power without wires to any point on the globe. This presented Morgan and the rest of the global elite with a problem. Morgan's famous comment about this was â€Å"If anyone can draw on the power, where do we p ut the meter? â€Å". The incomplete tower was demolished for war time security mesures in 1917. History and present day accounts are littered with these supressed inventions and inventors. It has gotten to the point where scientists are too scared to speak up.There are cases where inventors have been murdered or thrown into jail because they have threatened these powerful families with the creation of free energy, which could lead to their possible fall from power. I can only come to the thought that this conspiracy theory involves the creation of a mono-nation (one state, one set of rules, one government and no laws for the elite) rather than globalization (independent sovreign countries with trading between) through how they have already acted in the past. I have also found some of the ways the global elite are already starting to impliment this plan for a one world government with the reation of free trade agreements which join countries together. This also means that small com panies will miss out on the pay that they may have recieved if the big companies had to pay taxes. With the control of the media the global elite are able to fix into our minds what is normal and what is not. There used to be 88 media companies in America. Now there are 6 media companies that exist today. All 6 of these get their news from Reuters and the Associated Press. Reuters owns the AP, and the Rothschilds own Reuters. Effectively they have created the largest army possible.We get fed the information through the media without asking many questions, then when someone who does not agree with a certain thing speaks up they are pushed to the side. The global elite also have another agenda in their plan to create their mono-nation. In order to gain more power they have a goal of decreasing the global population by up to 80%. This would mean there are less people to exert their influence and control over. This would make it easier for them to remain in power, as there would be less people who might question their motives. There are a few areas where this population control agenda have arisen.The growing potency of GMO foods has been directly related to the lowering sperm counts in males globally. Women around the world have been sterillized without their permission. These are the few examples of how the global elite are slowly lowering the world population. Also around America ‘camps' have been erected to ‘fix the situation' of overpopulation. New Zealand is a part of the global elites' plan as well. Our history also contains an extensive amount of evidence that we are a part of the New World Order going right back to 1967. In this year a texas oil billionaire, Nelson Bunker Hunt, finds a huge oil source south of New Zealand.That same year Placid Oil is granted drilling rights in the Great South Baisin after Finance Minister, Rob Muldoon, recieves $US100,000 loan from Hunt's Placid Oil Co. In 1969 Onassis Oil calls for a council meeting to discuss a plan to monopolize the Great South Basin in Washington DC. The council members include John McCloy, Nelson Rockefeller, and David Rockefeller. A plan to control all New Zealand and Australian oil and mineral resources are outlined by McCloy. 1970 Onassis Oil start setting in place their plan by creating the AIFC (Australian International Finance Corporation) using ANZ (Australia and New Zealand Bank).ANZ is also a Rothschild owned bank. Also in 1970, Japanese business men (with strong connections to the global elite) move to New Zealand and with the help of Finance Minister Muldoon and others Mitsubishi and Mitsu buy rights to iron sands. Muldoon also helps Mitsu obtain the 320million cubic foot Kiangaroa Foresty contract with Carter Holt. By buying New Zealand's largest travel company, Atlantic and Pacific Travel, the Fletchers help extend the Rockefeller Travellodge operation.In 1971, Muldoon changes the law to allow Mafia-controlled banks to opperate in New Zealand when Onassi s and Rockerfeller began to buy influence for this New World Order. Connections are also made between Renouf in New Zealand United Corp and global elite. In 1972 Bob Seldon an associate of Gulf Oil helps to establish New Zealand's first international banks which include N. Z. I, Bank of New Zealand, Morgan Guarranty Trust, Morgan Grenfel and S. F. Warburg. This same year Norman Kirk is elected Priminister of New Zealand. n 1974 Norman Kirk, along with Gough Whitlam, begin to move against the Mafia Trilateralists which opposes the global elites' plans. Kirk introduced and applied a tough Anti-monopoly Bill and also, using price regulation and a wages policy, tried to redistribute income from the big companies to the labour force. Kirk also rejected the plan for Dunedin to have a second Aulminum smelter, setting himself up to gain more control over New Zealand oil resources through the Petroleum Amendment Bill. Kirk had also found out about the large resource of oil Hunt Petrolium had found while drilling in the Great South Basin.There was enough oil and gas resources that New Zealand would be eble to become self sufficient for years. These facts were kept quiet by the big companies to prevent the oil prices lowering, as this would not go with the plans of OPEC and Onassis for the Arabs to be achieved. During 1975 the elections are held with Rowling verses Muldoon. Muldoon wins after oil companies pour money in to support Muldoon's campaign through the National Bank of New Zealand (who's general manager is a member of the Todd Foundations; Investment Board Director Tudhope also Managing Director of Shell Oil andChairman Shell/BP/Todd foundations). In 1977 Muldoon travels to the US to meet with Rockefeller officials not the US Government. Petrolcorp is set up by Muldoon in 1978. Taxpayers pay for exploration costs while the big oil companies control the outlets. Muldoon also plans to to re-open National Parks for the exploitation of our minerals. 1981 New Zealand Oil & Gas (NZOG), with strategic holdings by Jones, Renouf and Brierley launches. Through the Pike River Coal Company NZOG controlled 80 million tonnes of coal.Wellington, Auckland, Christchurch and Hawkes Bay Gas is owned by Brierley. Shell/BP/Todd Foundations and Fletcher Challenge control Liquigas Limited. New Zealand was the first countary to install EFPOS (owned by the Rothschilds ANZ and Bank of New Zealand). Cash is rarely used as EFTPOS and the newer internet banking system has become more popular. The Rothschilds also own our National Rugby League, owned Ansett New Zealand airlines, and own the New Zealand Reserve Bank.Our current Priminister, John Key, used to work for Goldman Sachs and Merrill Lynch, and apparently one time when he got drunk, before he became priminister, he said that he was chosen to be the next New Zealand Priminister. Goldman Sachs have control over half of our media. In June, John Key signed an agreement with NATO (controlled and founded by the globa l elite). It also seems that our natural resources have come in to play again. Since John Key has been in power it was New Zealand's protestors that saved our National Parks being gutted out to find minerals.John Key's Speech to the New Zealand Institute of International Affairs, 26 May 2009: â€Å"The move toward a single economic market is an attempt to really integrate the investment protocols and also ultimately the behind the border issues that ultimately both countries face† An Asia-Pacific Union† â€Å"The medium term challenge for both countries is actually to be fully integrated into Asia† â€Å"Quite what the future opportunities will look like is not yet clear. But compared with 75 years ago the international landscape is vastly different, and in many ways more conducive to achieving the global solution the OECD Secretary-General called for. â€Å"We are engaged in an FTA negotiation with Korea. And, of course, we have just signed an FTA with the ten ASEAN nations, which potentially connects New Zealand to the embryonic single market in East Asia (CEPEA). New Zealand must be part of a web of bilateral and plurilateral trade links that are being established throughout the Asia-Pacific region. † â€Å"We need to be plugged into the security arrangements that govern peace and stability in the region. These are multilateral arrangements, but our bilateral security relationships in the region are also important.New Zealand has a strong interest in robust US engagement in the region. † â€Å"The Pacific Agreement on Closer Economic Relations (PACER) is the plurilateral framework that will underpin the future development of trade across the region. This agreement envisages a free trade agreement between Australia, New Zealand, and Pacific Island countries. † â€Å"When we met in March, Kevin Rudd and I set out an ambitious agenda of initiatives. To build prosperity, we want to break down barriers at the borders, w hether for investment, tourism, or for people flows.We want to erode barriers behind the borders, by exploring further harmonisation on climate change, science and innovation and domestic regulation where that makes sense. And we want to tackle barriers to prosperity beyond our borders, by promoting open markets and healthy capital flows around the world. When I go to Australia again in August, Kevin Rudd and I will review progress on those initiatives, and set new goals towards creating a truly single, economic market. The importance of that in raising New Zealand’s performance and productivity cannot be understated. â€Å"

An Operational Analysis of Subway Restaurants

Each team member was charged with the task of visiting a Subway location near their residence. This way each member was given the opportunity to observe the concrete steps required for Subway to complete a service from beginning to end. When you hear the words â€Å"fast food,† you imagine being offered a service in which you are quickly in and out with your order, and nothing else to it. In this instance that is not the case; Subway did not become one of the largest sandwich chains overnight. It has taken years of productiveness from the owners, top managers, employees and each customer of Subway. Throughout this paper we will analyze Subway’s operations by identifying the type of process used and the basic layout of their facilities. We will also provide a detailed service blueprint that will help to get a better understanding of the service process from the beginning, when the customer places an order, to the end, when that paying customer walks out the door with their subway sandwich. After visiting our Subway locations, we will also be able to explain the strengths and weaknesses that we observed from the interaction between employees and customers and the overall Subway experience. One of the locations visited and observed during hours of operations was the Subway restaurant located at 19214 Clay Road, Suite A, Katy TX 77449. This restaurant has been serving the Katy community for approximately ten years. This particular location was observed in order to help create the service blueprint. The service blueprint lists all of the service functions that are performed and the average time expected to achieve the completion of each function. It begins with the customer’s action; the customer walks into the store and places an order, the employee then acknowledges the customer’s request. This is followed by the customer deciding on the size and type of sandwich they would like made. The Subway employee then begins to prepare the customer’s sandwich with their size and type specifications in mind. At this point, the employee asks the customer to decide on their type of meat and cheese, once the customer communicates this decision, the employee adds the requested meat and cheese. He/she gives the customer the choice of having their sandwich toasted or not. If the customer decides to toast the sandwich the employee then proceeds to put it in the toaster for a minute then moves on to adding the dressings and sauces. If the customer does not want their sandwich toasted, the employee continues along with the process. The interaction continues with the choosing of any vegetables and final touches which may include adding oil and vinegar or salt and pepper at the customer’s request. Finally, as we approach the end of the service process, the employees wraps the sandwich and offers the customer the option of adding a cookie or the option of making their sandwich purchase as a meal, which would then include chips or a drink for a set additional price. Once the customer has chosen, the employee then collects payment to complete the transaction, and hands the order over to the customer, thus concluding the service process. This entire process happens in between the line of interaction. A line of visibility does exist in all Subway locations, on one side you have the components that are visible to the customer, which include the bread baking and all of the products and produce used to make a Subway sandwich. On the other side of the line of visibility, you have those items not visible to the customers’ eyes, which include the preparation of the bread before baking it, the extra vegetables, meat, and cheeses to be cut and prepped, the chips and drinks used to stock the storefront, as well as the storage of all the other products necessary to perations such as paper products, bags and any office supplies. All of this is required in order to ensure the success of the service process. Even though the customer does not realize what exactly occurs behind the line of visibility, it does not mean they don’t care. Every paying customer hopes and expects that their food is being handled and prepared in the safest and best way possible. This means that employees must be equipped to complete all tasks required in the minimal time possible, while maintaining the utmost standards of sanitary handling and preparation. Please refer to blue print 1 for a visual representation of how the actual process explained above works. After getting a closer look at how the service process works by completing the blue print you can see that the employees work diligently to complete the process in less than five minutes. From this you can learn that during peak hours which include lunch and dinner rush, employees work faster than normal to meet the 5 minute process standard. This way may cause a customer to feel rushed. For instance if the employee sees that the customer line has exceeded more than five it begins to rush the process; this causes the customer to make abrupt decisions on what they want in their sandwich. At the same time this can easily cause the employees to make mistakes during the process. For instance they can accidently add the wrong vegetables or sauces simple because they are trying to rush through the process in order to get the customer in and out. This urgency of completing the process faster than usual can turn a customer away. Many paying customers like to have the undivided attention of the employees since they do feel like they should get their money’s worth through the service. To help both the employees and customers during this circumstances the manager should ensure the employees that yes you might have to pick up the speed to meet the lunch rush demand; but they will have to be courteous without making the customer feel rushed. ——————————————– [ 1 ]. Subway location 19214 Clay Road, Suite A, Katy TX 77449

Women study final Assignment Example | Topics and Well Written Essays - 2000 words

Women study final - Assignment Example In American, at least one member of the family has served in the armed forces. In the U.S military, women have been involved since the 17th century. Their core duties were nursing, mending clothes, cooking, and performing laundry duties. During Second World War, the women worked in the shipyards while the men were drafted for active duty overseas. Currently, the American armed forces have numerous positions that are open to women. The women serve in various positions in the U.S military, including pilots, drivers, mechanics, drivers, household supplies, and communication specialists among others. The U.S government has invested heavily in the military. More women have enlisted in the American armed forces. The increase of women in the male-dominated military has resulted in some people to question the social-cultural impacts of the role of women in the military. The military is considered as a society in its own. It is guided by the societal guidelines just like the civilian society. Therefore, either politically, economically, or socio-culturally, the military is a crucial U.S institution. To that effect, the paper will discuss the social and cultural issues of having women in the military. Culture is regarded as the total sum of a person’s way of life. Culture may also refer to representation that has relative autonomy from the political and social domains. In this regard, the gender roles that have been assigned to women and men have been structurally and culturally determined. As a result, it has led to the creation, reinforcement, and perpetuation of relationships of male dominance along with female subordination (Njogu and Orchadson-Mazrui 2). By 2010, the female figures comprised of 14.6 percent of the military personnel. There are fewer military women who serve in the army in contrast to men at 37 percent and 40 percent, respectively. Even though there are more women in the Air

ACCT 2200 Financial Accounting Essay Example | Topics and Well Written Essays - 500 words

ACCT 2200 Financial Accounting - Essay Example What does the phrase â€Å"our arguments suggest a pessimistic prognosis for would-be reformers† mean? The phrase means that in the light of arguments presented, it will be a bad omen for reforming planners. The shift in corporate ethics (described on pg 13) was from what to what? The shift in corporate ethics was from what is morally right to what is technically legal. Who benefits if auditors are biased? If auditors are biased, obviously the corrupt management will be benefited along with some benefit for auditors. Who suffers, if auditors appear to be, but are not in fact independent? If auditor's independence is compromised, the stakeholders will suffer. In 2000, the SEC proposed a rule that auditing firms should not be allowed to also provide consulting services to companies they are auditing. How did the accounting firms respond? The major accounting firms lobbied hard against the proposed limitations on their consulting work and dramatically increased their political contributions to the major political parties. What is the last sentence of the section â€Å"a brief history of audit regulation†? In legislation, the proverbial devil lurks in the details - details that special interests can often successfully influence as long as politicians project the image of decisive action to the broader public.

U.S. Military Aviation Training and Environmental Regulations Research Paper

U.S. Military Aviation Training and Environmental Regulations - Research Paper Example Though in many cases the US military protects the wildlife, noise, air quality and endangered species are issues over which they sometimes dispute with the local communities. This paper is structured around the influence of environmental laws on the US Air Force training activities and inventory. Environmental laws went hand in hand with the lawsuits against the US Air Force. Technological changes brought along an increased use of the airspace. However, laws were based on the ancient Roman law, which was developed at a time when airplanes did not even exist as an idea. Thus, lawsuits preceded the legislation, which will be described in the 1946 the United States vs. Causby (1946) case in particular. Legislation then affected not only the usage of airspace but also of technology and structure of the US Air Force bases. Environmental laws interplay with the current events. Be it endangered species or noise levels, the September 11 attacks changed the dynamics of lawsuits against the US Air Force. It will be shown later on in this paper that recent events, such as the financial crisis, have led to conflicting interests of local communities and local authorities with regard to the US Air Force training activities. Through the interaction of the three interest groups it will be shown how environment is treated by some interest groups as a secondary concern. Military pollution is decreasing and smaller than commercial pollution levels. Utilization of commercial aircraft is higher than for military, standing at 4.7 times per day versus 0.35 respectively (Waitz et al., 2005, p. 334). However, military aircraft are noisier because of the kind of thrust engines employed by these aircraft. Waitz et al. (2005) argued that noise pollution increased from 1960 to 1995 for new military fighter aircraft (p.337). However, because of fleet reductions and a reduction in number of operations, the noise contributions decreased overall on a national level (Waitz et al., 2005, p.329). With regard to emissions, according to Waitz et al. (2005), the US Air Force contributes insignificantly to the overall US impact on the climate, amounting to 1 percent of the total climate impact (p.338). The commercial aircraft fleet burned by 2000 around 7 times the amount of fuel used for military aviation (Waitz et al., 2005, p.337). Moreover, the US military protects wildlife by offering it large, untouched areas. The US military administered over 25 million acres of land in 1994, being one of the largest stewards of federal land (Wheeler, 2006, p.440). However, urbanization pushes wildlife into military bases as cities and suburban areas expand (King, 1996, p.3). Thus, any reduction in training area has not only an adverse effect for the military, but also for the environment (Wheeler, 2006, p. 441). Rand Corporation assessment indicated that the US military is one of the friendliest users of environmental resources (Wheeler, 2006, p.445). Still, the US Air Force has been su ed for decades over endangered species and air pollution. Following paragraphs will provide examples of lawsuits and corresponding legislation. Before the 1960’s, the US law was based on the Roman law maxim cujus est solum, ejus est usque ad coelum, according to which whoever owns the land also owns the airspace above it (King, 1996, p.5). The corresponding law was formulated during the ancient Roman times, when technology was based on horsepower. Airplanes were not discussed as a possibility by the intellectuals of

Criminal Law Writing Task Essay Example | Topics and Well Written Essays - 2000 words

Criminal Law Writing Task - Essay Example ly concerned with crimes that are committed against public authority and it often goes against the interests of the public at large the reason why the state would need to persecute such perpetrators of criminal offences. Many countries do have statutory regulations that allow the courts to try and sentence criminals upon conviction. In this regard, theft or property, felony as well as treason for instance fall under criminal law as well as other cases that endanger human life and the state as a whole. It can be noted that in every nation, the criminal law is specifically designed to deter the criminals from committing crimes that disrupt public order and security. A critical analysis of the case study shows that John violates the public interest in mainly two ways that can be categorised as criminal activities. Driving without a valid licence is a criminal offence as it endangers the lives of the general public and he deliberately steals from unsuspecting people. In many countries if not all, theft is classified as a criminal law. Theft can be loosely referred to as taking without permission or stealing other people’s property. Theft comes in many different forms that include fraud, larceny, and embezzlement among other different forms. This essay seeks to critically analyse some of the offences committed by John and their magnitude to warranty arrest and ultimately sentencing upon conviction. First and fore most, John fraudulently obtains his public service vehicle (PSV) licence after he failed the test. Fraud is a criminal case by any standard especially with the intent of misrepresenting yourself to gain unfair advantage of getting a job without proper requirements. Obtaining a fake licence by hook and crook is pure violation of the law which can not be taken lightly under whatever circumstance. Having failed the test, he decides to proceed and obtain a fake driver’s licence with full knowledge of the likely consequences hence it can be said that he is

Discussion Assignment Example | Topics and Well Written Essays - 1250 words

Discussion - Assignment Example Our leader initially indicated that he was not in support of the use of Chinese parts. The advocates of Chinese parts also had their own motives and ambitions in the mix. The use of Chinese parts would have meant a higher profit margin which would have resulted in their promotions and higher salaries. However, the profits would have proven to be temporary as the consumer satisfaction would have gone down with the passage of time hence resulting in lower sales. Our leader would also have benefited in the form of a promotion if he would have returned good profits to the shareholders. Many group members knew that very well and they attempted to capitalize on the situation by using flattery. There were also some members with good conscience that looked for the benefit of the company in the long run. They insisted that we should not use Chinese parts as they were subpar and the number of customer complaints against the product would go up. However, the other group kept on bringing up the question that Japanese parts would cost us much more so we could have purchased more C hinese spare parts and stored them for later use. They showed a bright picture of praise and accolades to our leader. They emphasized that the change was necessary, and a timely action was of paramount importance. The discussion almost heated up between the opposing points of view. Our leader decided to take a break, and make a decision at a later time. The decision was made in the favor of Japanese parts as they were of high quality. He also suggested the purchase of a few amount of Chinese parts in order to find out how they work. It turned out later that using Chinese parts was a very bad

LAW OF EQUITY & TRUSTS Essay Example | Topics and Well Written Essays - 3500 words

LAW OF EQUITY & TRUSTS - Essay Example The legal and equitable estates had not been divided prior to the making of the security agreement.† 2 This qualifies the applicability of the requirement established in the law. Moreover it has been contended that The underlying policy was to :- a. prevent fraud by prohibiting oral hidden transfers of equitable interests under trusts and b. assist trustees by enabling them to identify the whereabouts of the equitable interest subsisting under a trust. 3 This indicates that even civil interactions among citizens state policy is to prevent prejudice, injury and fraud. That is made manifest by the measures embodied in law. It is the policy of the state that even in private transaction rights of citizens is upheld and propensity for the travesty against rights is extensively limited. Lord Radcliffe in Grey v Inland Revenue Commissioners [1960] AC 1 did suggest that ‘there is warrant for saying that a direction to his trustee by the equitable owner of trust property prescribing new trusts of that property was a declaration of trust’, but even if that were the case, his Lordship observed that the direction might nevertheless be a disposition falling within s. 53(1)(c) (and thus in need of written form) if ‘the effect of it was to determine completely or pro tanto the subsisting equitable interest of the maker of the direction’.4 This implies that as the controlling doctrine provides that the meaning of the provision is clear. Written proof is necessary to establish a transfer of equitable interest. Moreover, this is the case, even if there already is a relationship wherein the transfer has been had. Absence of written proof or documentation to this effect shall be construed as the absence of a valid and legal transfer. As to whether the direction to the bank had been void for lack of written formality, the House of Lords held that s. 53(1)(c) only applied to cases where the equitable interest in

Artifact Essay Example | Topics and Well Written Essays - 750 words

Artifact - Essay Example It starts out with the caucus in the house of Oedipus as the kingdom of Thebes is under a plague which has led the people to drought, hunger and suffering. The people are calling to the gods in fervent prayer that the kingdom does not suffer its downfall. Oedipus meets them to query on what they are doing and calms them as an answer to their prayers is soon to come. Hence he assures them and gives his promise that he will do everything to put an end to it. Creon utters what will be the solution from the gathered information and that is to punish the killer of Laius, the previous King whom Oedipus succeeded. This is where the plot thickens and the entanglements of their relationships unfold. Forewarned by a prophecy that a son born to Laius and Jocasta would slay his own father and marry his mother to father his very siblings, Laius ordered the death of his son upon its birth. Bound by the feet, thus Oedipus’ name, and abandoned in Mt. Cithaeron, the king had presumed that what had been foretold had been prevented. But the baby survived and was saved by the shepherd who found him in the mountain. Upon his delivery to Polybus of Corinth there had been an incident of another slurring in a banquet wherein he was jested as not being a true son of his recognized parents. Then he sought the truth from Apollo and was informed of the same prophecy already known to Laius and Jocasta â€Å"Woes, lamentations, mourning, portents dire; To wit I should defile my mother’s bed. And raise up seed too loathsome to behold. And slay the father from whose loins I sprang† (Sophocles trans. Storr, 1999/1912). Oediopus left Corinth in search of his destiny. On his journey he met a man who humiliated him. Contrary to the belief that Laius was killed by robbers, it was in Oedipus’ own hands that his life came to an end. Thereafter, he came to Thebes and was hailed for solving the riddle of the Sphinx and gained the love of the people who suffered therefrom. H e was made the king by the people and assumed himself in the position that was formerly belonging to Laius. This included everything from his riches down to his queen widowed by the former’s death. Under his rule, the kingdom of Thebes was in a prosperous state and flourished until the advent of the succeeding plague which haunted the king in search of its end. Oedipus was firm in ensuring the people that they are not to worry and that he will be able to put an end to the plague in the same way that he had previously done with the Sphinx. Driven by this promise, he sets out to find the culprit and initially blaming Creon as the mastermind in a plot to oust him from his throne. But what unfolded was something that was beyond his contemplation. His own history and the prophecy came together to reveal the biggest irony of his quest. Teiresias, the kingdom’s greatest oracle reveals the link between Laius and Oedipus. The king had been reluctant to accept the reality of the prophecy and to what it means in his identity. The blind prophet had been accused many things in his denial but was later vindicated by the inevitable truth that has been stabbing at Oedipus all along. Like many of the unwanted realities that men exert all effort to evade, the Greek hero was the same. But ultimately the truth shall prevail and that fate is inescapable though we may try hard to do so. There are voices of reason that should have

Compare and contrast the arbitration laws of two countries Essay Example for Free

Compare and contrast the arbitration laws of two countries Essay The significant increase in the role of international trade in the economic development of nations over the last few decades has been accompanied by a considerable increase in the number of commercial disputes as well. Today rapid globalization of the economy and the resulting increase in competition has led to an increase in commercial disputes. At the same time, however, the rate of industrial growth, modernization, and improvement of socio-economic circumstances has, in many instances, outpaced the rate of growth of dispute resolution mechanisms Keeping in mind the broader goal of exploring links between the quality of legal performance, this assignment is an attempt to critically evaluate arbitration in India as a legal institution and to judge the growth and development of the same and to see the exact footing of India in the international front a simultaneous comparison of the arbitral laws of USA to that of India has also been made. In this assignment, the evolution of arbitration law and practice in India has been explored. This assignment is divided into three parts Part 1 explores the evolution of Arbitral laws in USA and India, the underlying idea behind this is to see the process through which arbitration came into being and how the old is the law and its due development in the respective countries. Part 2 explores the present arbitral laws in light of The Federal Arbitral Act and The Arbitration and conciliation Act. Part 3 compares the laws and arbitral process in India with that of USA this part shows the similarity and distinction of the laws in both the countries and also highlights the common meeting point of both the laws. HISTORY OF ARBITRATION LAW IN UNITED STATES OF AMERICA Native Americans used arbitration as a means of resolving disputes within and between tribes long before Europeans journeyed to America’s Atlantic shores.However the use of arbitration was introduced in America by the revolutionary war by the colonists who had had business experience in Europe. The use of arbitration in the ports of Europe was already known at that time among maritime and trade businesses. The experience of arbitration as a means of dispute resolution which minimized conï ¬â€šict and allowed continuation of the business relationship was brought to Atlantic by the people coming to live and work in North America. In England, arbitration is a much older concept than the common law system, which the United States courts later adopted. In fact, in England arbitration was used as a common means of commercial dispute resolution from as long as 1224. George Washington, the first President of USA incorporated an arbitration clause in his will that basically stated that, ‘ if any dispute should arise over the wording of the document that a panel of three arbitrators would be implemented to render a final and binding decision to resolve the dispute.’ In the ï ¬ rst decade of the 20th Century, several major trade groups applied arbitration beneï ¬ ts of simplicity, speed and minimal enmity. When New York’s The Association of Food Distributors, Inc. (originally known as the Dried Fruit Association of New York) was formed, its bylaws included an arbitration panel for the resolution of disputes. This was done to reduce the risk that its disagreeing members in case of any dispute and after its settlement would find ,themselves unable to resume their business relationship.1 Until the early 1920s, the only law governing arbitration proceedings in the United States came from court decisions, some dating made in the cases in17th and 18th Centuries. In 1925, The Federal Arbitration Act was enacted. It was a recognition of the several beneï ¬ ts of arbitration and it thereby established a national policy which promoted arbitration.It was initially designed to overcome the judicial hostility that was existing towards arbitration which had evolved from the English courts. With the increasing industrialization and growth and development the reluctance of people to adopt arbitration decreased. With the rise in number of disputes mainly involving â€Å" a transaction of commerce† AMERICAN ARBITRATION ASSOCIATION was established by Moses Grossman in 1926 and an era of Alternate Dispute Resolution was started by Charles Bernheimer2 . The National Labour Realtion Act passed in 1930 marked the a steep rise in the concept and usage of Arbitration in USA. The second woeld war was the turning point for arbitration law in America the economic depression and arising conflict led to more and more dispute settlement by means of arbitration by the War Labour Board. A major milestone regarding Arbitration Law was Achieved in the 1970 when when the Uniform Convention on the  Recognition and Enforcement of Foreign Arbitral Awards (The New York Convention)3 became law in the United States by the addition of Chapter 2 to the Federal Arbitration Act.This convention is still effective and provides for International Arbitration Awards which is considered to be more reliable and consistent than the existing court judgement framework in the country. Bibliography LINKS REFERRED: Alternative dispute resolution Wikipedia, the free encyclopedia Development and Practice of Arbitration in India Has It Evolved as an Effective Legal Institution? – CDDRL www.uniformlaws.org/shared/docs/arbitration/arbpswr.pdf www.kaplegal.com/upload/pdf/arbitration-law-india-critical-analysis.pdf www.williamwpark.com/documents/Arbitral Jurisdiction IALR.pdf Conflict resolution research Wikipedia, the free encyclopedia www.utexas.edu/law/centers/cppdr/portfolio/2010 Symposium/Stipanowich New Litigation Final.pdf www.kaplegal.com/upload/pdf/arbitration-law-india-critical-analysis.pdf unctad.org/en/Docs/edmmisc232add38_en.pdf STATUTES REFRRED: The Abitration and Conciliation Act 1996 The Federal Arbitration Act 1925 United States Arbitration Act The Arbitration and Conciliation Act 1940

Information Systems in Global Business Today Essay Example for Free

Information Systems in Global Business Today Essay How IT drives the UPS operation worldwide. Using smart people and smart technology, UPS delivers over 14 million packages daily to 200 countries and territories, requiring the talents of 70,000 drivers who are wirelessly connected to UPS main databases located in seventeen major data centers throughout through out the world. Case United Parcel Services global operations are driven by its information systems technology. What UPS can do is largely a function of its information technology investments. Beginning as a local delivery service in 1907, UPS expanded on the West coast initially, reached New York in the 1930s, and went international in the 1970s. Today, UPS delivers over 14 million packages daily to 200 countries and territories, requiring the talents of 70,000 drivers who are wireless connected to UPS main databases located in seventeen major data centers throughout through out the world. A multi-year, multibillion dollar investment in technology drove the growth of UPS over the last twenty five years beginning in 1990. This investment enabled the development of the DIAD, the Delivery Information Acquisition Device. DIAD is a key element in UPSs business technology platform. Company spokesmen say that UPS revolutionized the package delivery business in 1991 when it developed and deployed the first Delivery Information Acquisition Device, known as the DIAD. More than twenty years later, UPS continues its pioneering development efforts with the fourth generation of the DIAD the DIAD IV. To ensure maximum flexibility in field transmission capabilities, DIAD IV includes multiple wireless connectivity options. Each DIAD IV features a built-in GPRS and CDMA radio, an acoustical modem to facilitate dial-up access if necessary, and 802. 11b wireless local area network connectivity to enable transmission in a UPS center. The DIAD IV also features a Bluetooth wireless personal area network and an infrared (IrDA) port to communicate with peripheral devices and customer PCs/printers. DIAD IV introduces a revolutionary new feature Global Positioning Satellite (GPS) to the handheld terminal market. UPS plans to use this technology to provide drivers with more detailed directions to pick-up and delivery points in order to improve customer service. The monochrome screen on previous DIADS will be replaced with a color screen that accommodates more information which can be displayed in an easier-to-read, more attractive manner. The color screen also enables UPS to color-code messages transmitted to a drivers DIAD. Urgent customer pickup messages, for example, can be color-coded to alert the driver. In addition, the DIAD IV contains 128 megabytes of memory 20 times the capacity of the DIAD III. UPS will use this expanded capacity to provide new and improved customer services. Like its predecessors, the DIAD IVs battery lasts an entire work day. The DIAD IV sends delivery information to the UPS data repository as soon as the delivery information is entered. Drivers simply scan the package bar code, collect the receivers signature electronically, type in the Copyright Notice This work is protected by United States copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning. Dissemination or sale of any part of this work (including on the World Wide Web) will destroy the integrity of the work and is not permitted. The work and materials from this site should never be made available to students except by instructors using the accompanying text in their classes. All recipients of this work are expected to abide by these restrictions and to honor the intended pedagogical purposes and the needs of other instructors who rely on these materials. last name of the receiver and push a single key to complete the transaction and send the data. There is no need to activate a cell phone or return to the vehicle. Part of what makes the DIAD such a powerful tool is the system ODS (On-Demand Services) that enables communication with the driver. Every UPS driver automatically logs into the ODS system first thing in the morning. This allows dispatchers and center management to access the driver via his/her DIAD throughout the day by sending generalized text messages. Virtually all drivers start their day with a list of predefined customer pickup locations for that day. Thanks to ODS, the addition of a one-time pickup can be added to a drivers work list on-the-fly, enabling UPS to take best advantage of the geographic location of its entire fleet for servicing pickup requests. By using the DIAD, UPS eliminates the use of 59 million sheets of paper per year. The DIAD IV is the most comprehensive tracking device in the delivery industry, combining data collection and transmission technologies, digital signature capture, extensive expandable memory and rugged construction to withstand extreme temperatures and hard falls. Other Features The UPS technology infrastructure enables UPS to offer its customers many services, such as package tracking, freight planning, and freight truck packing optimization, in addition to the basic shipment of packages.

Use Of Realism By Short Story Writers English Literature Essay

Use Of Realism By Short Story Writers English Literature Essay J.P Stern defined realism as being: no more, and no less, than an undertaking to look all the relevant facts in the face.  [1]  Literary realism is a trend that began in nineteenth century French literature. Realist authors such as Flaubert, Maupassant and Emile Zola depicted contemporary life and society, including everyday common duties in their stories. These writers sought to represent life without any type of exaggeration and attempted to write honestly about topics and themes. They preferred this style of writing to the romanticised literature that was more popular in the beginning of the nineteenth century. Romanticism was the opposite of realism and included more imaginative stories. However, their aim was to show the reality of their society and the life and sufferings of the working class.  [2]  Maupassant and Flaubert were key influential authors in this realist movement, and I will explore how both authors implemented the realist genre in their work and how their work differed from each other. One of Maupassants most popular realist stories was Boule de Suif, which was based on a real Rouen prostitute named Adrienne Legay during the Franco-Prussian war. The tale represents the sufferings of the working class and explores the morality and ethics of a divided society. Michael Lerner states how Maupassant manages to convert what is a simple episode from the realities of 1870 into something highly critical and symbolic. It is the more humble, low life realism desired by the Naturalists.  [3]  It is true to say that this tale gives a deep and powerful meaning to the reader in the subtlest ways through the use of symbolism and description, which I will be discussing in further detail later on. There are no major literary devices used by Maupassant. Instead he conveys the directness of the situation and gives a detailed description of the characters appearance and personality A good-natured fellow, though, inoffensive and obliging, he had devoted himself with incomparable enthusiasm to organising the defence of the town.  [4]  This information gives the reader a vision of the characters. Peter Brooks writes about the use of senses when reading a realist story: realist literature is attached to the visual, to looking at things, registering their presence in the world through sight.  [5]  Maupassant especially uses the sense of sight to involve the reader in the story and play on their relationship with the characters. The reader is able to picture the character more successfully and decide whether they like the character or not. Maupassant creates a hierarchy within the coach consisting of a democrat, a prostitute, two nuns, and the rest are of a socially high status. These respectable travellers look down upon the rest of the entourage. However, the differences between these classes are forgotten when they all accept to eat food from Boule de Suif. At this point they are all on an equal footing: mouths opened and shut without pause, swallowing, chewing and gulping ravenously.  [6]  The author shows the generosity of Boule de Suif as she selflessly gives up her food for the rest of the group. We begin to forget our preconceptions of the prostitute and realise that she does have certain moral guidelines. Her personality is further portrayed as a giving human when she makes the biggest decision in the story. All of the characters in the story plan to manipulate Boule de Suif into committing an immoral act of sleeping with the enemy: Boule de Suifà ¢Ã¢â€š ¬Ã‚ ¦ felt angry with all her neighbours, ashamed o f having given way to their pleas, and defiled by the kisses of the Prussian into whose arms they had hypocritically thrown her.  [7]  The respectable characters do not take the high moral ground and support her decision not to sleep with the Prussian, it is their selfishness and immorality that take over their reasoning and force her to go against her will. Not only do they want her to give up her food, they also want her to give up her body. Michael Lerner states that For Maupassant the simple Norman peasant who throws a stone or takes a shot at the enemy is far worthier of our admiration than any of these more sophisticated types, who would prefer to sacrifice their country just as they do Boule de Suif rather than abandon or harm their commercial interests and own well-being  [8]   This statement depicts Maupassants own personal view of his bourgeois characters and emphasises the horridness of the scandal they have committed. We are shown a realist view of bourgeois human nature as selfish, arrogant and corrupt. Although Boule de Suif is a prostitute of her own accord, she is faced with a difficult decision. At first she would give herself for the pleasure of other people, whereas now she is being forced to do so; and with the enemy. Maupassant conveys the consequences of her decision in a way that makes the reader sympathise with the prostitute rather than scold her. His choice of words when trying to portray Boule de Suifs feelings are an accurate depiction of a real, victimised emotion: à ¢Ã¢â€š ¬Ã‚ ¦she found herself choking with rage and indignationà ¢Ã¢â€š ¬Ã‚ ¦.she opened her mouth to tell them what she thought of themà ¢Ã¢â€š ¬Ã‚ ¦but her exasperation was so violent that she could not utter a word.  [9]  Her utilitarian sacrifice has saved her companions from the Prussians yet her personal relationship with the hypocrites has diminished. Michael Lerner states that: Maupassant relates the fate of both France and the naive but patriotic prostitute to the selfish attitude of the bourgeois.  [10]  Lerner makes a clever statement and suggests that Maupassant was making a strong social point through his story. The realism depicted in this scene is that of manipulation and emotion. We are given an example of a high class act and a low class act and how they both differ morally and ethically. This is thought to depict the nature of both classes at the time. Maupassant s use of imagery in the carriage after the prostitutes sacrifice is alarming: she felt overwhelmed by the contempt of these respectable boors who had first sacrificed her, and then cast her aside like an unclean object for which they had no further use.  [11]  We are given an insight into her emotions and we also feel the tension within the confined space of the moving vehicle. As the prostitutes emotions mirror as our own, that of disgust and anger, Maupassant has successfully portrayed his representation of humanity with the use of realist language. Richard Fusco states that Maupassant: wanted to startle readers into recognising the pretensions of society and those within themselves.  [12]  As the rest of the characters pretend to Boule de Suif that her actions will also be in her own interest, Richard Fusco is correct in making this statement, however, the author also startles us into realising that our actions can be more consequential than heroic. Boule de Sui fs position is not created on her own accord but through the manipulation of her socially respectable superiors. Michael Lerner comments on Maupassants realism as: fairly shallow; he went through the notions of it without fully committing himself.  [13]  This comment is very disagreeable as we can see Maupassant has used very intricate realistic techniques to convey the message of the story: everybody stayed in the kitchen, engaging in endless discussions and putting forward the unlikeliest theories.  [14]  The language gives an indication of many different emotions and shows pathos, strong character representation and clarity in his writing, of life at the time. Maupassant manages to successfully portray a realistic character in his story. Maupassant had studied under Flaubert for a number of years and it was through him that he met other literary geniuses such as Emile Zola and Ivan Turgenev. All of these influences contributed to Maupassants literary ideas and it is for this reason that his style mirrors Flauberts in many ways. I will be analysing Flauberts realist story A Simple Heart, which is set in the time and country of the author of nineteenth century France. Like Maupassant, the central figure is based on a real person whom Flaubert knew. One of the similarities that both these authors hold, according to Agnes Rutherford Riddell, was symbolism. Maupassant used Boule de Suif as a symbol for the proletariat whilst Flaubert used the name Fà ©licità © in A Simple Heart as a suggestion for both the peasant womans fatalistic acquiescence in circumstances and, by contrast, the real misery of her lot.  [15]  Such symbolism helps to portray a deeper message of the reality of the story. Flaubert also used vivid, descriptive language within his stories: her dresses hung in a row under a shelf containing three dolls, some hoops, a set of dolls furniture, and the wash-basin she had used.  [16]  Like Maupassant, Flaubert creates a realistic sense of the reader being involved in the novel. However the difference between the two; is Flauberts use of more intricate detailing of surroundings and vision. Riddell argues that: Maupassant appears to avoid this kind of mistake, perhaps through noticing its effect in his masters work. On the whole, however, description through the eyes of a personage is consistent in both writersà ¢Ã¢â€š ¬Ã‚ ¦.  [17]  Both writers use description as a necessity in their work in order to give a more realistic account of their surroundings. Timothy Unwin is accurate in his belief that: It is a well-accepted fact that, in the nineteenth century, realist novelists were less interested in telling stories than they were in describing them.   [18]   In A Simple Heart, Flaubert uses the technique of an omniscient narrator to his advantage. The reader is able to view the protagonist externally and internally. Externally through the attitudes of other characters towards Fà ©licità ©: Madam Aubain told her to stop kissing them all the time and internally through Fà ©licità ©s thoughts, told to us by the narrator: which hurt her deeply.  [19]  This allows the reader to view things as she does. H. Meili Steele states that: the narrator has the ostensible traits of omniscience, such as the ability to move freely through space and time and to represent characters thoughts.  [20]  We can see that this is not the only advantage of an omniscient narrator. In terms of realist literature, the omniscient narrator acts as a device to give the reader more information on the characters and the setting. Thus resulting in a more pragmatic approach to the text. In A Simple Heart, the main character, Fà ©licità ©, is used as an instrument of symbolism for the uneducated and the poor. She is repeatedly exploited by those around her, even by the people she loves and she is always hunted by sadness and sorrow. When she is stranded by her lover à ¢Ã¢â€š ¬Ã‚ ¦she hastened to her lover. In his place she found his friends. From him she learned that was never to see Thà ©odore again, we can see how concise and straight to the point the sentences are.  [21]  This abrupt structure makes the reader sense the shock and upset of the protagonist. These are the real feelings of the protagonist shown to us through concise sentence structure and normal, everyday language: I havent had any for six months!.  [22]  This is the main focus of Flauberts realist writing. Timothy Unwin states that: Flaubert the novelist steered clear of depicting contemporary literary life in detail.  [23]  This is correct in terms of dialogue between characters howe ver, we have established that Flaubert was very intricate in the detailing of setting that the characters were placed in. Flaubert remarks on the role of religion in the story, especially that of the Roman Catholic church in nineteenth century France. Fà ©licità © is devoted to the church and visits regularly yet her devotion is not based on its beliefs: As for dogma, she did not understand, did not even attempt to understand a word of it.  [24]  Flaubert seems to be mocking the church in this sentence, implying that religion is a sanctity for the weak and poor who acquire some type of higher entity to depend on for support. Mary Orr states that: Flaubert challenges the spiritual redundancy and irrelevance of Catholic theologyà ¢Ã¢â€š ¬Ã‚ ¦, this shows how we are given an indication of Flauberts own personal views towards the Catholic church through his writing.  [25]  He shows not only the common realist thought of the time, but his own thought. Raymond Giraud comments that we have more of an insight as to Flauberts character through his stories Flaubert reveals himself, positively or negati vely, directly or indirectly, in the characters he creates.  [26]  Flauberts presence in his literature is dominant and his thoughts represent the thoughts of many of the realist writers and thinkers. We have already recognised that Maupassants descriptions involve the readers senses, yet Flauberts descriptions also involve the senses, but of the characters rather than the readers. Timothy Unwin points out that: he watches and gathers information about the characters and the narrator less from what is said about them than from catching them looking.In Un Couer Simple the tall grass at the bottom of the stream which, we are told, is like the hair of dead bodies, explains what Fà ©licità © sees and thinks. Through her eyes we understand that she mistakenly assumes Victor died drowning (he died on a land of disease).  [27]   We can conclude from this quote that the author is using description from the characters point of view to give us more information about the characters state of mind. The fact that Fà ©licità © has made a mistake in her knowledge of Victors death shows us her naivety and overall, the simple-mindedness of the uneducated and poor class that Fà ©licità © represents. Maupassant and Flauberts use of realism tends to be quite similar. Yet, there are many points where one stands out more than the other. We can conclude that Maupassant was strong in his realist representation of bourgeois behaviour, his use of symbolism and giving an informative description of the setting in his story. Whilst Flaubert is more descriptive in not only the setting of the story, but of the characters views and thoughts. Peter Brooks emphasises that: Everything, as Flaubert understands it, depends on the detail, thus, giving the reader more information on the text and allowing them to relate to the story more.  [28]  Both however, do not fall into the trap of over dramatising their realist descriptions and keep it as authentic as possible. Peter Brooks also notes how: à ¢Ã¢â€š ¬Ã‚ ¦we might ask ourselves: Why do we take pleasure in imitations and reproductions of the things of our world?  [29]  It seems very commonsensical to write about what we see, yet we take the easy approach of literature and write about fictional beings and wonders. Writing is a type of escapism, which realism does not allow, but we can see from the works of these two geniuses that realist literature is just as good and more educational than any other type of imaginary literature. The verisimilitude is a device of entertainment and Timothy Unwin argues that: Everything and everyone, in Flauberts view, had unique qualities that it was the artists duty to seek out.  [30]  Realism puts more of an emphasis onto the small details of everyday living. Flaubert and Maupassant both understand this and equip this idea in their work. The use of le mot juste in realist literature is a handy tool to depict life and surroundings most accurately. Timothy Unwin points out that This formula was valid for Flaubert, but the principle of mot juste does not imply that there is just one way of telling all stories. Rather, it suggests that each story has a privileged way of being told, through which it appears at its most persuasive.  [31]   Unwins comment here raises an interesting point. As each story has a privileged way of being told, this means that it is difficult to assume that what we read is all a precise account of reality at the time. The writer implements their own views and judgements into their work, ultimately, making their stories biased. What we must bear in mind when reading realist literature, is that the story is all someones interpretation of reality and this is the main difference between the authors. The text is a depiction of the authors reality. Our interpretation of reality is likely to be more different.

Fate, Destiny and Free Will in Robert Frosts The Road Not Taken Essay

The Road Not Taken:   The Paradox of Free Will Robert Frost's poem, "The Road Not Taken", is a profound philosophical approach illustrating the paradox of free will.   In the first line, Frost uses the metaphor "Two roads diverged" (1), to establish not only the dilemma of the traveler in the poem, but life itself.   The decisions we make in life, like the traveler in "The Road Not Taken", are not to be taken lightly.   There is a desire to be adventurous, yet we fear possible regret for 'what might have been'.   Either way, we must live with the choices we make.   "The Road Not Taken" is an ambiguous poem epitomizing the complex nature of individuality. The literal situation of "The Road Not Taken" concerns a traveler who is faced with   a very simple decision.   The traveler comes to a crossroads in "a yellow wood" (1). Two paths lay ahead of him, both "just as fair" (6).   The traveler desires to take both roads, but knows that he "could not take both" (2), and is disturbed by that realization.   He regrets being able experience both paths.   The traveler takes his time contemplating over which direction to pursue.   As he looks for sign to guide him, he notices an undergrowth hiding a bend in one of the paths.   This distraction in his line of vision was one of two differences in the roads that lied ahead.   The second difference is that the other road "wanted wear" (8).   Although the paths otherwise seem very similar, the adventurous traveler proceeds down "the one less traveled" (19). The traveler makes his decision, but is reluctant.   Instead of saying, 'it has the better claim', he says "having perhaps the better claim" (7).   The indecisiveness of the traveler is seen once again... ...cond practical literary device Frost uses is tone.   Tone reflects the writers attitude toward the subject being addressed. The obvious tone of the traveler is contemplation and hesitance. Frost is successful in using tone to communicate the mood not only of the traveler but that of the shaky situation:" I doubted that I should ever come back" (15). In conclusion, "The Road Not Taken" by Robert Frost, could not have developed the concept of individuality and choice any clearer. Frost is a great poet who has an uncanny ability to confound nature and life. "The Road Not Taken" has led me to consider more carefully the decisions I make.   The benefit of free will is the freedom to choose.   The misfortune of choice is the contemplation of regret.   Frost addresses this paradox in order to convey the complex nature of individuality and life itself.

Class Consciousness in Country Music :: Music Musical Class Essays

Class Consciousness in Country Music The term class consciousness, like any term which attempts to define group mentality, is somewhat imprecise. This lack of precision, of course, lends itself to the provocation of scholarly dispute. Historians of the labor movement in the United States have written volumes about both the meaning of class consciousness and the question of whether American workers possess it, however defined. While there are some demurs, most historians, including the non-Marxists, have accepted a Marxist interpretation of the term "class consciousness."1 Generally, Marxists insist that class consciousness is composed of two elements, a recognition by a particular group that they occupy a common, usually inferior, position within a society, and a commitment to changing that position through some type of political activity. "Class consciousness," according to an oft-cited definition by the English Marxist historian E.P. Thompson, "happens when some men, as a result of common experiences (inherited or sha red) feel and articulate the identity of their interests as between themselves, and as against other men whose interests are different from (and usually opposed to) theirs. The class experience is largely determined by the productive relations into which men are born or enter voluntarily.2 Regardless of how class consciousness is defined, most historians of the labor movement in the United States, Marxists and non-Marxists alike, agree that American workers never developed it. Their explanations of why this is so, however, vary. Some of the more acceptable explanations for this lack of class consciousness among American laborers are the racial and ethnic minorities within the work force, the greater social mobility of the American worker compared to that of his European counterpart and the generally higher wages received by American workers, which it is claimed, allows them to join the middle class. Recent historians have identified as a cause republican virtues nourished by the American Revolution which established a political democracy in the United States before the coming of the Industrial Revolution.3 The failure of American workers to become class conscious in the Marxist sense does not, however, indicate a willingness to accept the status quo. Rather American workers were acutely aware of their inferior economic and social status. The method they chose to improve their status was trade unionism, not politics. Trade unionism sprang from what Samuel Gompers of the American Federation of Labor termed class awareness, a camaraderie among workers devoid of political consideration. This class awareness of American laborers, historians contend, is evident in the long, arduous and ultimately successful struggle to build a trade union movement.

Distance Learning Essay -- Education Technology Technological Papers

Distance Learning Distance learning (education) has become an integral part of the education process over the past few decades and is growing in popularity as technology advances.(Willis 1992) describes distance education (as) "the organizational framework andprocess of providing instruction at a distance. Distance education takes place when ateacher and student(s) are physically separated, and technology†¦(is) used to bridge theinstruction gap." (Coutts 1996). Furthermore, "distance learning activities are designedto fit the specific context for learning, the nature of the subject matter; intended learningoutcomes, needs and goals of the learner, the learner's environment and the instructional echnologies and methods." (American Council of Education 1996). According to Moore and Thompson (1990), there are essential elements needed for effective distance learning to take place: *Be prompt in coming online and insist students do the same. *Use a natural style of delivery; speak slowly and enunciate clearly. *Maintain spontaneity, avoid reading from a script. *Use visuals effectively. *Use frequent changes of pace to maintain interest. *Frequently draw participants into discussions. *Always refer to participants by name. *Give short concluding summaries of the concepts presented. *Provide structure by effectively using authority. *Control verbal traffic. *Provide socio-emotional support by integrating late group members and encouraging humor. *Establish a democratic atmosphere by sharing authority and asking for participation. *Create a sense of shared space and history. *Model appropriate behavior. *Seek and clarify a common definition of terms. *Set an appropriate pace (Mo... ...ournal of Distance Education . Moore, Michael G. & Thompson, Melody M. (1990) The Effects of Distance Learning. A Summary of Literature. (Research Monograph, Number 2). Southern Ohio Telecommunications Consortium. Moore, Michael G. (1989, June). Distance Education: A Learning System. Lifelong Learning. pg. 8--11. "Distance Education: A Learning System." Simonson, M. (1997). Distance Education: Does Anyone Really Want to Learn At A Distance. Contemporary Education, 68. Page 104--107. Willis, B. (1998, Jan-Feb). Effective Distance Education Planning: Lessons Learned. Educational Technology. Willis, B. (1994). Distance Education: Strategies and Tools. New Jersey:Educational Technology Publications. Willis B. (1992). Effective Distance Education: A Primer for Faculty and Administrators. Monograph Series in Distance Education. 2

Company G 3 Year Marketing Plan Essay

XG Wi-Fi Gateway for mobile devices. Introduction With two decades of innovative and award winning design, Company G has grown to be a market leader in consumer electronics. The Company enjoys unparalleled brand recognition and is highly rated and trusted by consumers worldwide. Company G’s products are known for their original design, durability and use of innovative technology. Company G’s brands enjoy both high consumer desirability and high consumer loyalty. With a reputation as a trend setter, many of Company G’s mobile electronic products are sought-after as â€Å"Status Symbols† purchases. Some of the Company’s products benefit from a cult like following among early adopters and some serve as industry bench-marks against similar products. With the introduction of the XG Wi-Fi Gateway, the Company plans to continue to strive to be the first to market in the consumer electronic market segments that it enjoys competing in. The Company will also maintain the practice of extending products life c ycles and promoting their market positions by offering novel peripheral products such as the XG Wi-Fi Gateway timed to support and broaden the market interest and appeal associated with other existing XG products. Mission Statement â€Å"We combine beautiful design and intuitive functionally to provide consumers with desirable products that enhance the quality and convenience of their lives.† The Product The new XG Wi-Fi Gateway for mobile devices allows consumers to easily manage which Wi-Fi enabled mobile device can assess their secured home Wi-Fi network. The XG Wi-Fi Gateway is a peripheral product of the Company’s popular XG Wireless Router series. The XG Wi-Fi Gateway is industry compliant with North America and Euro Zone wireless communication standards and is compatible with other manufacturer’s routers. The XG Wi-Fi Gateway for mobile devices allows a consumer to manage their secure home Wi-Fi network through any other device designated as the â€Å"Administrator†. When a new Wi-Fi enabled device attempts to access the home Wi-Fi network through the XG Wi-Fi Gateway, an alert message is sent to the administrator. The administrator can choose several pre-set network access options as well as select from their own custom rules allowing or limiting network access to specific devices. The XG Wi-Fi Gateway for mobile devices is a 3 inch by 3 inch by 1/3 inch pad that links to the home router via a 2.0 USB plug. The XG Wi-Fi Gateway for mobile devices can also connect directly to any router with the additional purchase of a USB to Ethernet converter cable. The XG Wi-Fi Gateway for mobile devices has a minimal footprint. Once connected, the consumer does not have to interact with or manipulate the devices and it can be hidden or placed out of the way behind a computer or router. The administrator interacts with the XG Wi-Fi Gateway for mobile devices through the Wi-Fi Gateway application. The software is provided and compatible with desktop and laptop computers running Windows, OS X and Chrome operating systems. A free Wi-Fi Gateway application can also be downloaded, installed and run on smart phones and tablets using iOS, Android and Windows Mobile. The XG Wi-Fi Gateway for mobile devices is also compatible with the Xbox360 and PS3 gaming consoles. Consumer Product Classification The consumer product classification for the XG Wi-Fi Gateway for mobile devices falls under a shopping product. Additionally it should be considered with a sub-classification of unsought products. The XG Wi-Fi Gateway extends the functionality and security of modern router, thus the separate, pre-purchase of a router is required. Consumers have ample information available to make decisions regarding purchase decisions for routers; however, they have limited knowledge of the XG Wi-Fi Gateway peripheral or add-on. Consumers will require education and persuasion during the buying process. This is seen as a unique product, currently, there are no other devices or substitutes that offer the functionality of the XG Wi-Fi Gateway. Target Market Majority of our consumers will be males, head of household age 25-54, in a home with a wireless router. The household has multiple computers, smart phones or tablets. Our consumer expresses interest in electronic gadgets and considers themselves to be a â€Å"tech savvy† buyer. The target consumer is conscious about online security threats and has purchased or upgraded anti-virus software in the last 24 months. Our shopper is engaged with online social networks and media with most news delivered to the household digitally. Purchases of electronic products are heavily influenced by the favorable opinions and reviews from friends and colleagues. They are also strongly influenced by negative reviews of products by tech blogs and consumer comments in social media. Household income of our target consumer is $32,000- $70,000 annually with at least one child living in the home. Analysis of Competitive Environment Threat of new competition The threat of new competition is high. Our belief is the technologies associated with the XG Wi-Fi Gateway could be replicated by any of the other leading manufacturers of wireless routers. Company G hold proprietary technology in the design of the XG Wi-Fi Gateway and will fight to protect its interests and rights, however other manufactures could adopt their own existing patents and processes to compete. We feel these other established brands with distribution channels could generate a competitive rivalry if they choose to enter this market. Threat of substitute products or services The threat of a substitute product is low. Consumers determine if they have a need for the features offered by the XG Wi-Fi Gateway or they choose to forgo those features and service. The XG Wi-Fi Gateway has a high level of product differentiation. Consumers attempting to replicate the services of the XG Wi-Fi Gateway will find it technologically challenging and cost prohibitive to duplicate. Bargaining power of consumers Consumers have moderate bargaining power. The XG Wi-Fi Gateway is a discretionary purchase. The consumer has to desire the enhanced control of their home Wi-Fi network and or the additional security offered by the product. Buyers who have suffered a loss from a network breach will be less price sensitive than those only looking to enhance their level of control. We expect downward price pressure due to demand to bundle and discount the XG Wi-Fi Gateway with other XG routers. Bargaining power of suppliers Threats from suppliers are low. While our product is new, most of the individual components are already mass produced or can easily be produced on existing manufacturing lines requiring only minimal retooling. Key proprietary components can be produced by several of Company G’s subsidiaries. Suppliers and materials are plentiful and available globally. Intensity of competitive rivalry Rivalry is low. Currently there are no competing products for the XG Wi-Fi Gateway market. Company G enjoys significant brand recognition and brand loyalty. The XG lines also profits from a history of positive consumer reviews and ratings and benefits from higher perceived value when compared to similar products in the market. Outlays are kept low by utilizing existing manufacturing facilities and distribution channels. Costs, such as R&D, marketing, engineering and packaging design are allocated and shared across the whole XG catalog of products. SWOT Analysis Strengths 1.Company G and the XG Brand have high consumer loyalty and are recognized for innovative product design and functionality. 2.The XG Wi-Fi Gateway is the first of a kind to market. 3.The XG Wi-Fi Gateway received positive reviews from influential tech blogs and media. Support 1.Company G has carefully nurtured and reinforced its company brands. Company G has invested a considerable amount of resources promoting and showcasing the various products in the XG line. XG branded products benefit for the loyalty and familiarity consumers have with the existing line thus helping to lower overall new consumer acquisitions costs. We consider this strength to be a core competency. 2.As a first of a kind to market, Company G can maintain a higher price point by controlling the amount of products available without fear of lost of market share to competition. Company G can operate as a monopoly until others enter the market. First to the market also helps reinforce the XG brand’s reputation as a leader in providing cutting edge technology to consumers. We consider this strength to be a core competency. 3.Our target market reads and is influenced by tech blog reviews. Tech blog reviews are a valuable cost neutral resource for increasing product awareness and help raise consumer sentiment and increase product differentiation. Weaknesses 1.The XG Wi-Fi Gateway is a secondary purchase or upgrade after the initial purchase of a router. 2.Low target consumer awareness of product. 3.Target consumer requires educated before purchase. Support 1.Consumers are resistant to making an additional secondary purchase after deciding to buy a router. Consumers realize the enhanced services the XG Wi-Fi Gateway offers are not essential to a secure home network and may postpone a purchase until a demonstrated need is established. 2.As a first of a kind to market, consumers are not aware of the product. The target market is highly sought after and regularly bombarded with sophisticated marketing campaigns. The XG Wi-Fi Gateway is a peripheral product and does not command the spotlight associated with a flagship product launch. 3.Our target consumer will do research prior to making a purchase. Company G will have to put forth assessable information through multiple media outlets for the consumer to find and review. Additionally, sales persons and other trusted sources will need to be introduced to specifications and features of the XG Wi-Fi Gateway to be credible and persuasive. Opportunities 1.The XG Wi-Fi Gateway can be developed for commercial and retail use. 2.Integration into other manufactures’ routers through licensing agreements. 3.Add versatility with the incorporation with NFC (near field communication) chips. Support 1.The technology in the XG Wi-Fi Gateway could be upgraded to provide a solution in commercial spaces (coffee shops, restaurants stores†¦) that want to control, monitor or monetize their Wi-Fi bandwidth service. This would expand the XG line into a new market. 2.Company G could increase revenues by licensing the XG Wi-Fi Gateway technology to other router manufactures. By providing completive licensing agreements, it reduces the incentive of the competition from developing rival technology. 3.Near field communication (NFC) chips are an emerging technology with potential to disrupt retail checkout/payment process. The inclusion of NFC could help broaden the market for the XG Wi-Fi Gateway as the technology becomes more widely available in the retail industry. Threats 1.Shifts in technology away from Wi-Fi protocols and services. 2.A low cost competitor enters and disrupts the market. 3.A widespread security breach or software flaw could be catastrophic for the product. Support 1.The pace of change and innovations in technology is ever quickening. Consumer sentiment tends to move towards the newest standard. Wi-Fi technology is well established, reliable and widely taken for granted, it is the old guard. Some modern countries have already shifted away from Wi-Fi services in favor of cellular protocols or Super Wi-Fi, which functions in the TVWS bandwidth. Any shift away from the Wi-Fi protocol would require retooling of the XG Wi-Fi Gateway with new technology which may be prohibitive due to IP rights or development costs. 2.If a low cost competitor enters the market, Company G would have to spend additional marketing resources defending its market share. Company G would also have to engage in completive pricing to maintain its market position. Lower pricing and increased marketing efforts will have a negative impact on the XG Wi-Fi Gateway’s profits. 3.A security breach could permanently tarnish the XG Wi-Fi Gateway’s reputation. A major flaw or breach could kill the product’s viability in just a few days. Any breach would be an embarrassment to Company G, could result in lower share prices and expose the company to additional liabilities and lawsuits. Marketing Objectives Product Objective Provide our target consumer with an innovated and desirable product that is friendly and enhances their online activities with ease of use, technological compatibility and upgradeability resulting in annual sales of 1.5 million units in the first year, 3 million by the second year and 5 million by the third. Price Objective Pricing for a stand along XG Wi-Fi Gateway will start at $34.99. Company G will also offer up to a 20% savings premium when retailers order, bundle and promote the XG Wi-Fi Gateway with other XG products. Place Objective The XG Wi-Fi Gateway will utilize existing Company G online and retail distribution channels throughout North America and Europe. Additionally, the XG Wi-Fi Gateway will be carried and offered by the 3 leading cable companies in North America when selling optional residential broadband internet services. 100 days post launch, Company G will also introduce the XG Wi-Fi Gateway into AT&T and T-Mobile retail stores and kiosks in North America along with Vodafone retail outlets in the UK and Movistar retail outlets in Spain. Company G will continue to utilize its proprietary predictive algorithms to ensure global product availability. Promotion Objective We expect to increase our target consumer awareness of the XG Wi-Fi Gateway by 25% in the first six months and by 33% by each year post launch. Catching the attentions of our target consume and demonstrating the XG Wi-Fi Gateway’s unique features will be critical to the product’s success. Company G will leverage its name recognition, reputation and media relationships along with its vast distribution channels to ensure the target consumer has ample opportunities to learn about and interact with the XG Wi-Fi Gateway prior to purchase. These Marketing Objectives are crafted to provide the optimal return for all of Company G’s stakeholders. Marketing Strategies Product Strategies †¢Compatibility The XG Wi-Fi Gateway is compatible with all major router equipment sold in North America and Europe. Our target consumer will be assured that The XG Wi-Fi Gateway will work will even previously purchased equipment regardless of the manufacture. †¢Friendly, Ease of Use The XG Wi-Fi Gateway is a plug and forget it device. The software is multi-operating system compatible. The user interface has been extensively reviewed and focuses group tested to ensure an appropriate and intuitive workflow. †¢Longevity, Durability The XG Wi-Fi Gateway hardware has no moving parts and is incased in a durable vinyl covering. The hardware has a life expectancy, with normal use, of 5 to 8 years. Software upgrades are pushed to the device as needed, no interaction is required from the consumer. Given current trends in Wi-Fi technology, Company G expects the software to be compliant with FCC and EU regulators for 10 or more years. Price Strategies †¢Skimming Model Company G will use Skimming Model for the first 100 days. Leading up to The XG Wi-Fi Gateway’s launch, marketing efforts will target the less price sensitive â€Å"early adopters† portion of our consumer group. †¢High-low Pricing High-low pricing will be utilized for the XG Wi-Fi Gateway after 100 days post launch. Special offers will be presented through online and traditional retailers when they bundle other Company G products with the purchase of a The XG Wi-Fi Gateway. Company G will also offer a rebate program in secondary markets coinciding with â€Å"back to school† activities. †¢Psychological Pricing Psychological pricing will be used to have an encouraging psychological influence on our target consumer. The consumer is well educated and well connected and knows what his peers have paid for other similar products. This pricing model will ensure he feels satisfied with the decision leading up to his purchase and comfortable sharing that information with his peer group. Place Strategy †¢Strategic Channel Alliances Company G will utilize strategic channel alliances to get the XG Wi-Fi Gateway in to areas where our target consumers live, work and play. We are partnering with recognized industry leaders to cross promote their compatible products with the XG Wi-Fi Gateway. This strategy allows consumers to see how the product works with other devices and gives them the opportunity to realize an immediate benefit of ownership. †¢Intensive Distribution Model Company G will also unitize an intensive distribution model. We will maximize our current distribution network to deliver the XG Wi-Fi Gateway to all available channels our target consumer may wish to utilize to make a purchase. †¢Pull Strategy Since our consumer desires product specifications in order to make a purchasing decision, Company G will take that â€Å"teaching† opportunity and convert it in to a desire to, at a minimum, interact with the physical product. We will run a campaign to persuade consumers to â€Å"give it a try yourself at your local electronics retailer†. This pull strategy should help Company G entice retailers to provide the XG Wi-Fi Gateway a more prominent position in their outlets as consumers ask to interact with the device. Promotion Strategies †¢Trade Shows Trade Shows are an important and ideal location to introduce the XG Wi-Fi Gateway to our target consumer. He regularly attends trade shows and often shares part of his experience on social media. If our consumer does not attend a show, he often seeks out opinions or stories from friends that have attended. The trade show environment allows us to craft the best possible informational and presentation opportunity outside of the consumer’s own home. This strategy is important because our consumer tends to make multiple electronics purchase within three months after attending a Consumer Electronics Show. †¢Product Placements Seeing the XG Wi-Fi Gateway in use is important to our target consumer. We are identifying their popular movies, television and web series and negotiating subtle placement of the XG Wi-Fi Gateway in to the main story’s setting. Company G used this strategy successfully for several of its mobile products. The overall return for this strategy was better than that of a 30 second commercial buy on a similar type show. Our consumer pays attention to their favorite show and interprets the commercials as interruptions. †¢Trade Allowances Company G will provide advertising and promotion allowances in targeted markets. Trade allowances will be based on a matrix consisting of ratings for the importance of market, the retailer’s foot traffic, sales volume and ad placement and media buy. Retailers can determine how to use the allowance within the terms and conditions of the trade allowance agreement. This strategy demonstrates that Company G values the retailer’s understanding of how to capitalize on the unique marketing challenges in their local market. Tactics and Action Plan Product Action Plan †¢Compatibility oTactic: Test and adjust all XG Wi-Fi Gateway components to ensure the final unit meets all FCC and EU regulations. Test and rate for compatibility against all targeted compatible products. Make adjustments and updates when identified. oDue Date: 6 months before launch then ongoing every 6 months throughout the products life cycle. oResponsible Party: A team made-up of members for the software development group, components and hardware group, competitor intelligence group and the product management team. †¢Friendly, Ease of Use oTactic: Ensure the XG Wi-Fi Gateway is user friendly and offers an intuitive user interface. oDue Date: 9 month ahead of launch. Review will also be conducted before the release of any update that may impact the user interface. oResponsible Party: A team made up of members from market research, software development, public relations and the product management team. †¢Longevity, Durability oTactic: Only high quality components from Company G selected suppliers will be utilized in the manufacturing of the XG Wi-Fi Gateway. All parts are randomly selected for quality assurance and destructive testing throughout the assembly cycle. oDue Date: Continuous once components arrive for assembly. oResponsible Party: Quality control team as well as independent 3rd party auditors. Price Action Plan †¢Skimming Model oTactic: Capitalize and maximize revenue on consumer interest and desire to own a cutting edge product. oDue Date: Initial pricing to be finalized 90 days prior to launch and monitored for the first 100 days post launch oResponsible Party: Financial analysts, accounting, channel marking managers and product management. †¢High-low Pricing oTactic: To maximize the revenue opportunities by providing incentives for retailers and consumers by making special offers by bundling Company G products or offering appropriate rebates. oDue Date: Special pricing, bundling offers and rebate programs will be finalized at launch then reviewed every 3 months. oResponsible Party: Marketing managers, financial analysts, channel marking managers and product managers. †¢Psychological Pricing oTactic: Ensure our target consumer is persuaded that the perceived value is greater than actual retail price. oDue Date: 90 days prior to launch then every 3 months. oResponsible Party: Marketing managers, public relations team, consumer research team, independent 3rd party consumer survey team Place Action Plan †¢Strategic Channel Alliances oTactic: Partner with non-retail partners to introduce the XG Wi-Fi Gateway in unique and impactful locations and situations to our target consumer. oDue Date: 1 year prior to launch then every 3 months. oResponsible Party: Marketing team, channel marking managers and product managers. †¢Intensive Distribution Model oTactic: We will engage all of our distribution and retail partners throughout the entire product cycle. oDue Date: 1 year prior to launch then continuous. oResponsible Party: channel marking managers and distribution management team †¢Pull Strategy oTactic: Entice consumers to ask their local retailers about the XG Wi-Fi Gateway oDue Date:90 days prior to launch then continuously for the first 100 days oResponsible Party: Marketing team and public relations team Promotion Action Plan †¢Trade Shows oTactic: Secure prominent floor space at CESs and Home Shows in major and secondary markets oDue Date:1 Year prior to product launch oResponsible Party: Marketing team, product management team †¢Product Placements oTactic: Identify and secure placement opportunities on targeted media outlets/shows oDue Date: 9 months before launch and through the first year oResponsible Party: Marketing team and media relations team †¢Trade Allowances oTactic: Provide strategic retailers marketing and promotional resources to increase awareness of the XG Wi-Fi Gateway in the local markets they serve. oDue Date: 3 months prior to launch then ongoing. oResponsible Party: Marketing team and channel marking managers Monitoring Procedures To ensure the Product and Marketing Teams meet the XG Wi-Fi Gateway meets Company G’s financial performance goals: Monitoring Activity: Regular review of ongoing product performance and benchmarking. Due Date/Frequency: Weekly meetings.